Understand your legal obligations when managing social media marketing across your practice.
Maintaining the privacy and security of health information held by a practice is a legal obligation, including maintaining the security of computers and other devices. Practitioners registered with AHPRA are required to comply with AHPRA’s social media policy.
Social media is a convenient way of communicating used across all sectors of the community, however introducing social media to your practice communications takes planning. You need to understand your audience as well as the technology. Get it wrong – and everyone is going to know about it.
As practices are increasingly using electronic information to communicate with patients and other health professionals, it is important that policies are in place to help protect the security of patient information as well as the reputation of the practice.
This one-hour webinar introduces the benefits of social media for business and key privacy considerations that need to be addressed.
What you will learn
- Learn where social media fits into business communication strategies
- Outline the benefits of communication via social media
- Understand how your business ‘message’ is reflected in a social environment
- Understand the privacy principals when using social media for business
- Discuss case studies as examples of how and why social media fails