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Introducing Social Media and Privacy Concerns

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There are many ways to use social media in healthcare, including promoting awareness, encouraging patient engagement, and sharing accurate health messaging.

With some reports suggesting that more than 80% of every generation use social media daily, it is becoming increasingly important for general practices and allied health businesses to engage with social media as a key way of communicating with the communities they serve.  Introducing social media to your practice communications takes planning, and understanding of both your audience and technology. If you get it wrong, everyone is going to know about it. 

David Wenban, Managing Director of the Australian Health Industry Group understands health and community based businesses. He will join Cape Institute on the 8th of September for a webinar to discuss Social Media Pros and Pitfalls, including where it fits in business strategy, privacy considerations when using social media for business and examples of how and why social media fails.”